Rising Through the Storms…

Rising Through the Storm…

He doesn’t seek the spotlight. He doesn’t post about his pain or wear his scars like badges of honour. But behind his quiet exterior lies a powerful story of resilience, grit, and grace. This is not a tale that demands attention. It earns it—gently, steadily, and with extraordinary dignity. The man in question prefers to remain unnamed—not out of modesty, but because he believes the focus should remain on the journey, not the individual. His life, however, reads like a script shaped by destiny: full of promise, upheaval, miracles, and redemption. In the early 1980s, at just 20, he had secured a research position at one of Asia’s leading pharmaceutical institutes. His future in science looked assured—until a sharp pain in his right knee led to a diagnosis that upended everything. A bone tumour. Malignancy was suspected. Surgery was urgent. At the time, he was already battling glaucoma, enduring daily treatments that left him temporarily blind for hours. Family responsibilities loomed large. The pressure was relentless. Fortunately, the tumour turned out to be benign. But the recovery was slow and arduous. With his scientific career derailed, he pivoted to journalism, accepting a trainee reporter role at India’s national news agency. What began as a stopgap soon became a lifelong calling. Fate, however, wasn’t finished testing him. A few years into his new career, a scooter accident left him with a dislocated shoulder and a fractured knee—this time the left knee. He spent months bedridden, dependent on others for even the most basic needs. The physical pain was immense. But it was the emotional toll—the loss of independence—that nearly broke him. He credits his wife with holding him together. A working professional and a caregiver, he balanced both roles with quiet strength and unwavering support. At 28, life gave him a reason to hope again: the birth of his daughter, whom he calls his “embodiment of Lakshmi”—a symbol of grace and new beginnings. But joy was short- lived. The tumour recurred in the same knee, this time the size of a guava. Doctors recommended amputation. Then came an unlikely lifeline: cryosurgery, a radical procedure at the time. A team of 10 surgeons at a premier medical institution performed a six-hour operation, freezing the tumour at -40°C to save the limb. Once again, it proved benign. “We knew a journalist needed his legs,” one of the surgeons told him later, half-joking, but wholly sincere. “That’s why we took the risk.”

But life had more challenges in store.
A decade later, a simple fall in his courtyard fractured his tailbone and fused his hip. Chronic pain became a permanent part of his life. He now manages multiple health conditions—diabetes, hypertension, and cholesterol—which he wryly calls his “royal package.” Yet he endures. He persists.
Now in his late 50s, he remains an academic and an active journalist. He works 18-hour days, writes prolifically, and continues to chase stories with the curiosity and energy of someone half his age. He has become a storyteller—not just of others’ lives, but of his own, through example. His family reflects his quiet determination: a daughter, now a Canadian citizen and “Partner at a Big 4 Consulting firm” …; son-in-law, an electrical engineer; son who is a professor and Dean of Economics; and his wife, a consultant in family welfare and his unwavering partner through every storm. Together, they’ve built a life of meaning—not untouched by hardship, but shaped and strengthened by it. He may choose anonymity, but his courage speaks volumes. His story is not about fame. It is about fortitude. And it isn’t over yet. “I still have work to do,” he says quietly. “And perhaps a few more surprises left in me.”

Marriage in Modern India: A Fading Institution?

Marriage in Modern India: A Fading Institution?

In recent years, a spate of high-profile crime cases involving toxic relationships, domestic violence, and dowry harassment has begun reshaping how young Indians perceive the institution of marriage. Cases like the much-hyped Sonam–Raja Raghuvanshi incident from Indore have received intense media scrutiny and gone viral on social media, amplifying fears related to trust, personal safety, and emotional well-being. As a result, an increasing number of young people are questioning whether marriage—once viewed as sacred, lifelong bond—is still worth the emotional and legal risks it often seems to carry. Recently, I asked my 35-year-old nephew—successful, financially stable, and traditionally “marriageable”—about his thoughts on settling down. Instead of answering directly, he responded with a counter-question: “Do you people want me to get into all this instead of leading a peaceful life?” He went on to cite a series of disturbing cases, illustrating the growing perception that marriage today can come with unforeseen, often overwhelming consequences. A few young women I spoke to also responded with noticeable hesitation and ambivalence when asked about their marriage plans. Their unease was not about relationships per se, but about the uncertainty and risks surrounding the institution of marriage itself.
A recent survey found that 42% of Indians aged 26 to 40 do not want to get married. That’s a telling number. Many young adults’ express anxiety about the potential emotional toll, commitment pressure, and especially the legal vulnerabilities that marriages can bring. Cases involving exorbitant alimony demands and lengthy legal disputes have contributed to a rising sense of fear. In one case, a wife demanded ₹500 crores in alimony from her US- based husband, involving the extended families in a prolonged and bitter legal battle. In another case, the Supreme Court settled the matter for ₹12 crores. Such headlines fuel the perception that marriage can expose individuals—and their families—to serious legal and financial consequences. It was once believed that love marriages offered a better alternative to arranged ones, driven by mutual choice rather than obligation. But this belief, too, is being challenged. Recent cases have shown that love marriages are not immune to the very same issues—family interference, trust breakdowns, false allegations, or incompatible expectations. Whether arranged or chosen, marriage now appears to many as a complex undertaking with increasingly unpredictable outcomes.

Many young people today prioritize mental peace, personal growth, and professional aspirations. Marriage, instead of being a support system, is often seen as a source of compromise or potential instability. The younger generation is also exposed to alternative relationship models and evolving lifestyles through global media and lived experiences. Failed marriages in their own families or social circles further reinforce their skepticism. In this environment, staying single is not a rejection of love, but a conscious choice to avoid risk and maintain control over one’s life. What’s happening in India today reflects a broader cultural shift. Practices like delayed or no marriage, once seen as Western trends, are gaining ground in Indian society. While not universal, the hesitation toward marriage is no longer confined to a fringe mindset. For many, the fear of commitment is rooted not in immaturity but in genuine concerns—about compatibility, social expectations, personal freedom, and legal entanglements. Yet, it’s also important to recognize that marriage still holds meaning for many. The desire for companionship, stability, and shared growth continues to attract people to this institution. Ultimately, marriage must be seen for what it is: a deeply personal choice, not a cultural obligation. It is perfectly acceptable to not get married, just as it is to seek a meaningful partnership through marriage. What matters is that the decision aligns with one’s values, goals, and vision for life. As societal norms evolve, so too should our understanding of fulfillment and happiness, whether found within or outside the bounds of marriage.

 

News or Noise? The Rise of Shouting Anchors on Indian TV

News or Noise? The Rise of Shouting Anchors on Indian TV

A friend visiting from abroad recently asked me while flipping through Indian news channels, “Do you have news anchors or noise anchors? Why do they shout so much? Where is the actual news?”

I was at a loss for words. This is the daily reality across most Indian channels—whether it’s “Operation Sindoor”, the “Israel-Iran conflict”, or the sensational coverage of “Raja Raghuvanshi’s alleged murder in Meghalaya”.

It seems as if shouting is now a job requirement for Indian anchors. The louder they scream, the more important they believe the news becomes. It’s less about informing and more about outshouting the next person. Debates aren’t won with logic, but with lung power.

Specialist anchors today appear to be rated by their ability to create drama, often at the cost of facts and decency. Instead of educating viewers or critically analyzing government policies, most have turned news into a form of aggressive, sensationalist entertainment.

Compare this to the calm, balanced reporting of Doordarshan in the 90s. Anchors like Pratima Puri, Salma Sultan, Rini Simon Khanna, and Vinod Dua delivered the news with dignity and professionalism. There was no need for drama—just facts, context, and respectful presentation.

Today’s channels magnify minor issues, sensationalize stories with background music and flashing text, and thrive on provoking viewers. Indian TV news has become less about information and more about fear, manipulation, and spectacle. It feeds our national appetite for drama, something our cinema and television have long indulged.

Since the liberalization era post-1991, when private channels emerged, they capitalized on viewers’ fatigue with Doordarshan’s simplicity and shifted towards more theatrical, soap-opera-style news. And sadly, audiences have encouraged this shift by rewarding sensationalism with high TRPs.

Meanwhile, Western journalists typically maintain composure, focus on visual storytelling, and let their footage speak. Indian anchors, however, often drown images with excessive, exaggerated commentary.

Perhaps it’s time we, as viewers, stop feeding this cycle. News should inform, not assault our senses. If nothing else, at least Doordarshan’s news still respects our eardrums.

Job Hopping: A New Normal!

Job Hopping: A New Normal!

Prof (Dr) Sanjay M Johri

 

The other day, one of my students shared that she had moved to another company with abetter position and package. I was genuinely happy for her—it was a great career jump in just 15 months, surely a result of her merit and the opportunity she seized. A few months earlier, another student who graduated in 2022 told me he was already on his third job.That made me pause and wonder—why are companies unable to retain good employees? Ist his new generation simply more ambitious and eager to switch jobs, unlike ours? Or are companies failing to meet their expectations?We need to realize that the world of work has evolved through three major revolutions. The industrial revolution was an era when people took up jobs for survival. The necessity was Roti, Kapda, Makaan and loyalty to the workplace was unquestioned. The common belief then was “the boss is always right.” That generation formed the grandparents of today’s workforce. Our generation saw the emergence of IT companies and the rise of the information revolution. Our focus shifted to improving our standard of living. We pursued good salaries, bought houses on EMIs, prioritized our children’s education, and we didn’t mind switching jobs if a better offer came along. Still, we believed in staying with an organization for at least five years to gain stability and meaningful experience. Over time, this information revolution faded as information became freely and easily available to everyone. Today, we are living in the age of the digital revolution. This generation is not focused on survival anymore—that’s already been taken care of. They are focused on quality of life, not just the standard of living. They seek purpose, flexibility, growth opportunities, inclusion, transparency, and trust. If these expectations are not met, they are quick to explore new opportunities without hesitation. Employee retention has become a significant challenge in today’s world, driven by a complex mix of changing workforce expectations, rapid technological shifts, new workplace dynamics, and evolving socio-economic realities. Today’s generation, especially Millennials and Gen Z, actively look for purpose and alignment between their personal values and the mission of their organization. If they don’t find that alignment, they are ready to move on. The post-pandemic era has further raised expectations—flexible schedules, remote or hybrid work are now seen as essential, not optional. Companies that cannot offer this flexibility find themselves facing higher attrition rates. Career growth and learning have also become non-negotiable. Continuous learning, upskilling, and clear career progression paths are now key drivers of employee satisfaction. If people do not see growth opportunities, they leave. With digital platforms like ‘LinkedIn’ and ‘Indeed’, job opportunities are more visible and more accessible than ever before. Talented employees frequently receive better offers, and switching jobs every two to three years has become not only culturally acceptable but often a smart career move. Long-term loyalty is no longer the norm as it was in our generation, when we believed it was essential to give at least five years to a company for stability and depth of experience. It is important to appreciate that each generation has been motivated by different factors. Baby Boomers valued job security. Our generation looked for a better standard of living and stability. Millennials and Gen Z prioritize flexibility, purpose, and workplace culture. Employers often struggle to meet all these diverse expectations at the same time. When asked why they leave so soon, many employees cite a lack of engagement and recognition. They mention poor leadership, micromanagement, and a lack of empathy as major reasons for moving on. High-stress environments with unrealistic expectations, coupled with neglect of mental health, push people away. Inadequate salary growth and non-competitive benefits, especially in the current inflationary climate, also drive employees to seek better-paying jobs. Retaining employees today requires much more than just competitive salaries. Companies must foster a positive, inclusive, and flexible workplace culture. They need to actively support employee growth, mental well-being, and career progression. Leadership must be empathetic, supportive, and transparent. Roles should be meaningful and aligned with individual purpose and growth aspirations. Retention today is not a one-time effort—it is a continuous strategy that must adapt to the changing needs and values of the workforce. Companies that fail to do this will not only face high turnover but will also lose institutional knowledge, incur higher recruitment costs, and see declining morale among those who remain.

Teaching Journalism: Then with Passion, now with a Purpose

Teaching Journalism: Then with Passion, now with a Purpose

Back in the 1990s, while working with the Press Trust of India (PTI), I was approached by a media institute to teach a subject in journalism. They were offering a one-year Diploma in Journalism and Mass Communication and believed my experience could add value to their program. 

 Initially, I was hesitant. Though I had been a field reporter deeply immersed in journalism, I had never studied it formally. Before stepping into the role of a teacher, I felt it was important to understand what a structured journalism course entailed. So, I enrolled in a one-year PG Diploma myself to prepare academically. 

 Soon after, I began teaching Print Journalism—and it turned out to be a deeply fulfilling

experience. The students of that era were passionate, curious, and genuinely engaged with news, writing, ethics, and analysis. For them, having a teacher still active at PTI meant access to real-world insights, and they came to class hungry for feedback and improvement. Their energy made it a two-way learning experience and reinforced my belief that journalism is best taught not just through books, but by those who have lived it.

 Many of those early students are today editors and media leaders—a distinct, driven generation shaped by mentorship and exposure to the field.

 Fast forward to today—and the contrast is stark. We’re in the AI age, where tools can write, edit, and fact-check, but the human essence of journalism often feels sidelined. Students today are digital natives, more fluent in prompts and platforms than in current affairs or investigative reporting. Everyone wants to start with reels—but the foundation of content, credibility, and curiosity is fading.

 Now, teaching often means reminding students that journalism isn’t just about algorithms or clicks. Its still about courage, integrity, and storytelling that serves the public interest. Technology can assist—but it cannot replace human judgment and ethical instinct.

 Sadly, many journalism programs remain trapped in outdated curricula, taught by academically qualified but industry-disconnected faculty. The shift under the New Education Policy (NEP) toward a liberal, multidisciplinary model—though well- intentioned—risks diluting core journalistic training. While subjects like Political Science or Psychology can enrich journalistic insight, they cannot replace essential skills like reporting, writing, ethics, and media production.

 This imbalance between academic breadth and professional depth leads to graduates who may be knowledgeable—but not employable. Meanwhile, the media industry is evolving rapidly, demanding specialization, digital fluency, and hands-on experience. Yet academic models are becoming more theoretical and generalized.

 For several years now, the UGC has advocated for the appointment of “Professors of Practice” in universities—professionals who may not hold a Ph.D. but bring significant media industry experience. The idea is to bridge the gap between academia and real- world practice in media education. But how many universities have embraced this initiative? The numbers speak for themselves—and they’re far too few.

 The real crisis in Indian journalism education is not one of intention, but of inertia. Universities must urgently realign with industry need-blending foundational skills with

new technologies and interdisciplinary context, without losing focus on what journalism truly is.

Only then we can prepare a generation that is not just degree-holding—but a newsroom-ready and future-ready.

We will have a new world order!

We will have a new world order!

It has almost been a month of lockdown world over for varying periods and  the Corona Pandemic is yet to show a flattening curve in USA and many countries who are still trying to take control of the situation.
In India cases may not be showing the world pattern but the picture would become clear after testing is picked up.
Perhaps we are going to see a new world order and history in making post pandemic.
US President Donald Trump has already raged a war by openly accusing China for hiding crucial data and charging that WHO was hand in glove with it .The  balance of world power will see a shift and Asian countries , India in particular, will emerge stronger after it recovers from worst hit Economy.
While Scientists and Doctors world over are working 24 x7 to find out effective therapeutic combinations of medicines and vaccine to fight Covid-19, surely the crisis has to get over sooner or later. But we are already witnessing new technology and change in the social order across the globe. In these difficult times worst ever economies will take time to recover and hopefully everything will be for the better.
Work from Home (WFH) seems to be emerging as a new business model as it has so far turned
out to be a positive experience and companies are seriously thinking if they should go for downsizing and reduce cost on their establishments.
Unfortunately many establishments in India have moved in this direction and employees face threat of losing jobs as in many places there were salary cuts.
It is believed highly automated production infrastructure will not only save energy, lower production cost but also cause reduction in work-force working hours.
E-Services will be introduced in both the government and private sector irrespective of nature of business  and so far experiments have been successful. Brick & mortar establishments will shift to a future where there is more technology and less human resource.
“Lockdown has proved should there be a need for meetings and interactions, they can be held through Video- Conferencing  mode  and in days to come it could be a well-planned strategy to cut down expenses on travel”, said an expert adding “it is the high time for young minds to come out with new technology”.
The pandemic has brought to fore the fact that a big boost is required for Healthcare as most of the developed nations faced the wrath of the deadly virus and everyone ran out of life saving facilities.
The Education system world over went in for a quick transformation as classroom teaching got converted into Online mode and opened different options to experiment. Though it can never be a substitute to Classroom teaching, some of the key benefits of Online teaching emerged significantly giving a hope for this transition.
The world looked cleaner as pollution level reduced significantly and Centre for International Climatic Research in Oslo has started working on the estimates of reduction in emission of toxic gases and the possible scenario.
Since everyone got hit with Pandemic, Corona has certainly brought the international community  together in global empathy to help each other.
Though it is too early to comment as to how things will progress since Corona curve has yet to flatten and settle down, it seems, the coming months will see all kind of problems yet positive developments.

The happiness in Life …

The happiness in Life

 

Are you happy with your life ? No ! Did you ever try to find out what can keep you happy and satisfied. Actually it’s a difficult question .We need to look at different ways of getting there.

I keep pondering over and often ask myself on my happiness level despite the fact I have faced some very tough days in my life both professionally & on health front . There was a time I was at peak of my professional life but got brakes as there were major health issues and at one point of time things went too bad. I had to bounce back & win over because I was 27 only with two kids. Had I not taken life differently I would have come to complete circle. I introspected and thought to find answers to your problems and achieve happiness and success. God has been very kind to me. I made myself happy and satisfied because I held on my values in life. What I found true, fair and whatever I believed in , I stuck to that . The more I honored these values , the better I felt. I never thought I should avoid a particular process as it might disappoint me but I did make an attempt to see whether it works. It worked and brought happiness in me. There were failures too and everyone faces such kind of situation. I generally do things I love and find greater happiness when there is a result. I look for purpose in every minute thing and love contributing to the well- being of all those surrounding m . Remember if you serve downtrodden , under privileged and poor ( who perhaps can’t dream big in life) and become part of their life and happiness , I can bet ,you will derive maximum happiness . It does not matter whether they reciprocate because take it as you have done your duty and derive satisfaction. Always listen to your heart because you are the only one who knows what fills you up. Be open to change , change will happen and not necessarily it will be for good always. Have a contingency plan and get the experience. I am reminded of Aristotle who believed “ To be happy , a person needed to live a life of virtue”. By virtue he meant showing such attributes as courage , generosity, and wisdom. “How can you achieve these virtues ? By acting out on them. Be generous to another person ,for example , by sharing your time , intellect, care or your money”, Aristotle said. It sounds simple but true .Make a list of all positives & then think of a life without these positives you had like your spouse , children , home or even a job . You are sure to derive lot of satisfaction , happiness and strengths . I never compare myself with others in terms of position , wealth or bigger house but always think on those who do not have these things . I automatically get strength and long term happiness. Happiness and fulfillment are within our grasp . What works best for me is all about my own personality, ideals and what I deserve. All such goody things do not come to you necessarily but this does not mean you had all the negatives in your life. I look for a balance between the two and find I had all happiness I deserved. Let us bask in the simple pleasures .Happiness will always be around us.

‘Digitalization’ – an imperative for the new age India

‘Digitalization’ – an imperative for

the new age India 

In today’s world, when we speak of making payments, what’s the first thing that comes to mind? Google Pay, Paytm, PhonePe etc, right? Well, that’s where the changing dynamics of financing comes into play. Rapidly expanding UPI has undoubtedly changed the face of payment ecosystem in India. Considered as a financial revolution, this instant-payment system with its hassle-free functions, enjoy a great consumer base and use in India. Incepted in 2016, as Unified Payment Interface, many SCBs, NBFCs and SFBs rapidly followed suit and launched their own versions of the digital payment system.

From vendors to normal people, from local grocery stores to shopping stores, UPI has overpowered and has spread its aura all over. Amongst the youth and the middle-aged population, UPI has increased its presence, even though people above 60, still prefer to make payments via cash. Within UPI, the two biggest players are PhonePe and Google Pay, with a market share of 46.3% and 36.4%, respectively. In an article by the Times of India, it was mentioned, “Launched in 2016, UPI has seen

tremendous adoption and crossed 1 billion transactions for the first time in October 2019. A year later in October 2020, UPI processed over 2 billion transactions, and in October 2021, it crossed $100 billion in value”, referring to the fact the growth of UPI is enormous and humongous. Surge in UPI transactions can be accounted to various factors of ease, safety, convenience etc. It keeps your money secured, as it provides with the option of keeping a safe passcode, which only the owner knows and have access to. It’s easy, since you no more have to worry about keeping change. When asked people about the advantages that UPI has bestowed upon them, Kashish, a college-goer, said, “I do not need to ponder upon the fact that I have to keep money with me, for making payments in college. I have Google Pay, which just takes me a few seconds to pay the amount. Thus, making this procedure for me smooth and effortless for me”. 26-year-old Rahul, a working professional, added, “Initially I used to have long-due payments with the tapri waala, but now I just G-Pay him, and all my payments are cleared on the spot”.

As widespread the use of UPI is, sometimes customers do face problems while making transactions, because we cannot deny the fact that a coin has two sides, therefore UPI has its positives and negatives. On one hand, “Monthly transaction volumes of UPI are likely to cross the 5-billion-mark, but have increasingly been facing glitches and failure rates, on the other hand”, in an article by the Indian Express. Users often face issues at certain times when online payments of their specific bank goes down, and in that case, they are left helpless, as some of them don’t carry cash because of UPI. There have also been instances when continuous payments are made because of some malfunction and the money gets delivered to other person, more than once. In such scenarios, UPI fails to address the issues sometimes then and there, but ultimately it gets resolved within 2-3 working days, or sometimes within a few hours. Although UPI can face issues, but the bottom line remains that it has made people independent, and somewhat reducing the chances of thefts and robbery.

UPI has been to the rescue with it’s ease of use. But one should not entirely depend on it and should make sure to carry some little amount of change in times, when UPI turns its back on you.

Is Western media biased in reporting India’s second Covid wave?

 

 

 

Is Western media biased in reporting India’s second Covid wave?

 

India’s battle with the second Covid wave, which has resulted in one of the biggest human tragedy of our times exposing lack of preparedness and mismanagement by the government, has received flak from all quarters including International press.
The fourth estate— media— has a right to question the functioning of government in a democratic set-up. Hence press criticism of this ‘mismanagement’ is natural, however, what raises question is Western media’s approach in reporting India’s current Covid situation.


Is Western media biased or only fulfilling its duty?
If we go by what and how Indian media projected and highlighted Covid-related tragedies in the West, particularly, the USA, Italy, France, Germany, Spain, United Kingdom, Brazil among others then it only seems natural that the Western media is fulfilling its duty by reporting facts based on ground reality.
Rama Lakshmi, an eminent journalist who spent 27 years as India correspondent for The Washington Post, in her recent piece in ‘The Print’ rejects the ‘bias claim’. “Who in India showed a photograph of a corpse’s foot sticking out of the sheet, another of grave diggers, body bags being U-hauled, a morgue full of bodies wrapped in plastic bags and even refrigerator truck used to store. Have we forgotten the video showing mass burials at Hard Island, New York? Certainly, these were not by any standards coverage American government would have liked,” she questioned.
While emphasizing that pictures do the talking, she says unnecessarily conspiracy theory going around that the American papers do not cover death and tragedy the same way they are covering Indian Covid fatalities.
Some of the descriptions like ‘A tsunami. Disastrous public health outcome. Stunningly reckless decisions Preventable deaths. Covid hell. A moment of reckoning. Out of touch approach.,’ did bring India to a disrepute at international arena but can we deny it?
The government surely would not have anticipated the magnitude of the devastation the second wave caused with ‘double’ and ‘triple mutant’ across the country but it did not prepare itself as it assumed ‘all is over’ after first wave last year.
“How long we can say ‘Ghar ki baat ghar mein rehne do’ since the villain in the room this time isn’t Pakistan, JNU, or urban Naxal?” Rama asked and said, ‘there is no denying the fact that it is the usage of photographs of funeral fires, shot up-close or aerially, that has enraged some in the Indian commentariat’. The charges range from Orientalism to the Western desire to see India fail by choosing to focus on ‘bhooka-nanga’ tragedies, Rama said.
‘Most of the reports, analysis and, especially, editorials on India’s Covid situation, which have appeared in the foreign media bluntly blame Prime Minster Modi for fueling the crisis and failing to manage it’, says Shambhavi Thakur, another top journalist in News Laundary, who also questioned the handling of the second wave of pandemic and contended that the Western media backed up their arguments and analysis with facts, generally gleaned from the ground.
Meanwhile, Arati Jerath, an eminent political commentator, opined that while Indian prime ministers have been criticized by international media in the past, the current coverage was unusual in how personal it was. “It started by talking about mismanagement, bad administration, and the mistakes that PM Modi made. But now, they’re commenting on his personality flaws and that is very unusual,” she said. “Attributing the mismanagement to certain flaws in his personality is a lot like the way the Western media used to criticize Donald Trump”, she further adds.
Jerath attributed much of the negative press to the prime minister’s boasts earlier this year, about defeating Covid and being the world’s pharmacy.
“The government has brought all this criticism on its head with its behavior, the boastful comments, the way they are trying to take on the world,” she said.
Happymon Jacob, who teaches international relations at Jawaharlal Nehru University, Delhi felt the coverage is not unprecedented, as international media have always covered India extensively. “India is too important to fail, too important to ignore. What happens here has an impact on the international system. Besides positive and negative coverage are two sides of the same coin therefore it will be reported,” he said in a recent interview.
“The West and the media looked at PM Modi as the man who was going to transform India. But over the last seven years, the western media is closely watching India and now, with the biggest mistake of all, which is not preparing for Covid and trying to shift blame, they are just calling it out,” he adds and cautions about its economic implications. “For economic engagement, the general positive mood is important. The coverage could also make a difference to how India is perceived abroad. Until now, India was a huge success story. The public perceptions are going to change,” he concludes.

Media Industry- From Pandemic to Exploitation

Media Industry- From Pandemic to Exploitation

Covid-19 pandemic came as a big blow to perhaps every sector including a wide range of Mass Communication verticals like the Media industry, Advertising, Public Relations, Event Management, and even higher education, which not only faced its worst-ever crisis but heavy job losses. Down with business, many companies faced closure or went for downsizing while shifting from business premises to Work From Home (WFH) mode.

The media industry comprising big organizations responded by massively cutting jobs and salaries, closing bureaus and editions and though the indian economy is finding it hard to settle down, the media houses continue to exploit now the employees in the name of a pandemic by continuing to separate experienced journalists. Recent separations of top journalists with leading brand times of India in south editions are a recent example.

Are these big media houses are really incurring losses looks illogical but a pandemic is the one word to exploit employees?

The precise number of journalists who have lost their jobs isn’t known because the employers were secretive and tight-lipped about layoffs, but estimates put it in the thousands. And the crisis is not yet over. Media workers continue to be laid off, furloughed, or made to work on a reduced salary. Employers have been ruthless.

This situation pushed journalists to switch to other professions with many even opting for their own ‘YouTube channel’ as salaries offered were meagre. Few took up content creation, translation, and even teaching in journalism schools. Freelancing is an option, but it is not a viable source of livelihood in today’s media market. “There is not enough freelance work in the market as most organizations have seen their revenues dry up,” said a senior journalist who till recently was working with a well-known newspaper. Even starting a new media venture, especially in today’s market, is no mean task,

Digital media has come to the rescue, but it was more of a pastime as payments were hard to come by. Salaries offered are meagre with delayed payments.

Advertising and Public Relations, an integral part of mass communication, had to battle newer challenges. Normally these two media sectors are no stranger to disruption and turmoil having overcome economic pressures & political tensions but most of these episodes have been short-lived.

Ad and PR agencies, which are heavily dependent on mega-events, sports, and ad-tech gatherings faced unpredictability as the global outbreak of Covid-19 intensified and travel restrictions continue to be imposed. Closer home, several agencies changed their working to go online and hold virtual meetings to deal with this unprecedented crisis. Modern ways of technology came to the rescue but in the process, an unspecified number of people in these two industries lost jobs.

With the global market observing a slowdown, people stopped buying newspapers & clients’ proactiveness towards continuing PR activities was put on hold because of prolonged lockdown, which impacted product launches and other promotional or media events where PR teams play an important role. So was the case of multi-million-dollar events businesses.

The Indian entertainment industry was one of the worst-hit and productions of films came to a halt. Depressed with the continued impact of the pandemic we heard of suicides and deaths of superstars. Indian Bollywood lost many great stars either because of Covid-19 or they could not withstand the pressure.

Meanwhile, the Education industry too faced a stiff challenge as schools, colleges and universities closed. However, there was a silver lining to this cloud as it opened new gates to innovative methods of transmission of knowledge across the globe.

The fact is despite pandemic Education as an industry was least affected if you talk about the new admissions, though with a slight drop in a number of students and one of the factors was delayed results of Intermediate classes by different boards. Some students had to opt for a break under confusion whether admission cycle will be maintained.

COVID-19 accelerated the adoption of digital technologies to deliver education. Education institutions moved towards blended learning and encouraged teachers and students to acquire technology savvy.

Soft technology, online, webinars, virtual classrooms, teleconferencing, digital exams, and assessments became a common phenomenon, where otherwise we might have merely defined them — or they might have come into practical use a decade later or more. However, many universities taking the advantage of the situation either stopped salary or went for heavy cuts and even teachers lost jobs in the primary and secondary education institutions. There are no new appointments in universities and now offer is contractual or Visiting faculty to save money as a regular employee. The universities too in the name of pandemic made their faculty & staff ‘Work from Home’ on reduced salaries, the students seem to have gone lazy and unwilling to get out of their houses?

While universities are gradually opening up, they have offered Hybrid Classes giving the option of Online and Offline classes and this has affected the quality of teaching. Online teaching can never be an alternative to Class Room interaction but this system is helping college and university management to go on Low in the maintenance of their campuses thus saving money. The unpredictable behavior of the Covid-19 virus keeps the situation dicey?

I do not see the possibility of returning to normalcy and both the education and media industries will continue to be erratic and exploiting in the year 2